Much like the Kabliwala in Tagore’s story, we began our foray into the dry fruits market with the vision of bringing nut and dry fruits to the Indian populace with the hope of bringing new concepts to India, along with quality and trust. Back in the early 90’s, we realised that though people across the country were buying dry fruits by the kilo, dry fruits were sold without any standards or regulations. Dry fruits being such an important part of our diets, it is essential that you get only the best in quality. This is where we came in, with our first store being opened in 1994. We began selling packaged premium nuts and dried fruit at our small store based at Atta Market in the heart of Noida, with the promise of quality with trust
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